elifestyle andTechnology

Do you have a passion for a community group or humanitarian cause? Are you involved with organizing a fund raising program? Is there a need to get the word out about an upcoming local event? Did you know you can use social media tools to market your organization and activities? You can use popular tools to give more visibility to your clubs, organizations or events. Here are four tips you can use:

Know your audience. What type of person is also be interested in this activity or cause? Identify who you want to attract to your group or event. Where do they live? What age are they? What are they passionate about?

Know where your audience hangs out. Once you know who you want to attract, you can determine which social media tool is best for your needs.

Social media tools like LinkedIn, Facebook and Twitter serve different needs.

Create interesting content. Post educational, enlightening or entertaining text, pictures, audio or video on one or more selected social media sites.

Attract connections. Get the word out by connecting with your target audience. If they find your content interesting, they will share it with others. As you create relationships with others, you will build an audience who wants to hear your message.

You can leverage the power of social media tools to let others know about your organization and activities. When your group has a presence on popular social media sites, your initiative will get noticed by your ideal audience. You can generate more exposure for your clubs, organizations or events by promoting them online.